PINKWASHING
digital, 3min, 16:9, 2023, sound, color
Pinkwashing is a reflection on the film Barbie by Greta Gerwig, questioning the portrayal of femininity. With a distorted version of Billie Eilish‘s song ‚What Was I Made For?‘ from the movie and voyeuristic camerawork, it emphasizes the superficiality and idealized representation of women in the media. It sheds light on the aesthetics of pop culture, which often relies on shallow ideals, and questions these by showing how such images contribute to the construction and perception of female identity.
DIRECTOR, PRODUCTION, CAMERA, SOUND, EDITING Flurina Schneider
PERFORMANCE Camille Schneider
SOUND DESIGN & COLOUR GRADING Flurina Schneider